Des Kleineibst
Founder & CEO
​www.linkedin.com/in/des-kleineibst-145559324
Des is a retired advertising automotive photographer in Sedgefield, South Africa.
Talking to family, friends and clients, he picked up a common organizational problem.
"I wish I hadn’t forgotten to renew my license, receiving a reminder would have been so useful".
In his case -”I am finding it impossible to wind up my Dad’s estate as I can’t find the required information’’.
He thought there had to be a better way, using digital technology, to improve everybody's quality of life.
Des is passionate about sharing his life experiences, researching & building the Course lectures & perfecting the App.
Thereby helping everyone live an organized happier life and would love to collaborate with you & your loved ones on this mission.
Malcolm Dare
Co-Founder & Business Development
https://www.linkedin.com/in/malcolm-dare-8697431a/
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Co-founder Malcolm has been surrounded by entrepreneurs and art from the day he was born.
Malcolm started his photography career in Cape Town and after a four-year apprenticeship opened his first business as a photographer. He later joined forces with Des Kleineibst, and they started the Pixel Foundry Photographers, which became one of the leading photographic studios in South Africa.
Malcolm has never shied away from getting involved in new ventures or trying out new technology. He embraced digital photography in its early stages; he opened up various photography-related businesses; he has lectured and exhibited in South Africa, Europe the United States, and has become a mentor to many.
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Malcolm has developed a keen interest in Blockchain Technology, and it is therefore no surprise that he recognized the potential for SORTED™ to be incorporated into new Decentralized Technologies in the Blockchain space. Malcolm and Des have been using the SORTED™ Beta App for over a year now and it certainly has helped them organize their lives.
Pete Nellmapius
Senior Developer
​https://www.linkedin.com/in/petefromsa/
Pete is committed to building the most important app that can improve lives, both in the present and beyond. He cares deeply that our application is not just another tool but a life-changing solution that will meaningfully impact every individual and every family and extend its influence for generations.
Pete specializes in full-stack development with his 6 years of expertise in:
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Python Web Development using Flask and Django for scalable, high-performance solutions.
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JavaScript, crafting intuitive and responsive user interfaces.
He has 24 years of expertise in:
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Windows Development with Delphi, Visual Studio C#, and Windows Forms.
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Good practical knowledge of most Databases.
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His mission is simple: to create technology that enriches lives for users while they’re alive and for their loved ones after they pass on. He believes in leveraging tech to build legacies—solutions that go beyond the here and now, creating lasting value for individuals and families worldwide.
Jonathan Campbell
Chief Marketing and Brand Officer
​https://www.linkedin.com/
Jonathan is a senior creative leader with seventeen years of experience in global advertising and design. He has built and launched brands across multiple markets, working with organisations such as Ogilvy, FCB and AB InBev. Jonathan specialises in creating emotional connection through storytelling and design. His work is grounded in strategy, insight and the ability to make complex ideas simple and relatable.
At Sorted, Jonathan leads brand, marketing and creative direction. His focus is to build belief, trust and adoption through storytelling that emotionally connects with real people.
He makes people care.
He turns products into brands people understand, trust and want to be part of.
He simplifies the message, builds the story and creates the visual world that drives demand, sign ups and loyalty.
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Klasie Wessels – Advisor
https://www.linkedin.com/in/klasiewessels/
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Klasie is a Mindfulness Coach specializing in connecting people with a deeper sense of meaning and purpose.
He also takes people on transformational adventures to India and Nepal and over the past 10 years has guided more than 350 people on 34 such development journeys.
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Before getting involved with mindfulness leadership he spent 25 years with the Advertising Group FCB – the last 10 years as Managing Director and Chairman of the Johannesburg office.
The work Klasie does fits perfectly with SORTED™.Whereas SORTED™ helps you organise your external world of registrations, investments, and related administration, Klasie helps you sort out your inner emotional world of uncertainty, anxiety and unwanted changes. Our biggest quest is to make sense of it all and to feel we have made a difference.
Our Mission​
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We are passionate about helping people simplify their lives by getting organised and using technology to get there. Being organised adds huge value to people’s lives.
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Helping everyone live an organized happier life and we would love to collaborate with you and your loved ones on this mission.
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Our solution is simple to use and the most secure available due to storing user’s information in a decentralized fashion.
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Our vision is for a SORTED™ account to become a common part of people's lives, just like having fun.
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We are giving back by allocating a meaningful percentage of our profits to our designated charity - The Spring – Helping bring clean and safe water to everyone.
